Finlay Design

Monotype-Africa-banner-image
Monotype -Africa - Diversoty title Monotype- Africa -poster Monotype -Africa - Gif

AFRICA IS DIVERSITY - Monotype D&AD Brief

Typography, Campaign, Graphic Design

This project was based around a D&AD brief provided through the college. Within the brief pack, Monotype proposed the challenge of how to re-imagine or change the perceptions of an entire culture through type alone. The culture/ continent that I decided upon was Africa. Rather than focusing on the often promoted disease, famine and poverty within Africa, I decided to focus upon the diversity of the continent, more specifically, the languages of Africa. Because of the sheer number of languages (over 2300), I thought that a poster that listed every single one of these languages could be especially unique, eye-catching and almost jarring.

Date: Early 2017