Finlay Design

Filtr close up - banner
Filtr - arjowiggins - activity Filtr - arjowiggins - mood Filtr - arjowiggins - both Filtr - arjowiggins - closeup

Sony Music/Filtr - D&AD Brief

Paper-craft, Paper Engineering, Illustration

This particular project was based around a D&AD brief provided through college. The mandate was based around the Arjowiggins paper company and the challenge of how to promote a modern 21st century service/product with paper. Out of the examples provided within the brief pack I decided to attempt to reimagine playlists, a purely digital phenomenon. The outcome of this brief was two promotional boards for the Sony music owned playlist service, ‘Filtr’. The boards contain within them four scenes, one board is based on the activities one may create a playlist around and the other boards is based upon people’s moods.

Date: Early 2017